What was once known mainly as a music festival has transformed into one of the biggest social media events of the year. Over time Coachella has become less about the music itself and more about the content people create while attending.

“Going for Content” is like the thing now. People plan their outfits and find the best spots for photos and vids before they even get there. The Ferris wheel art and seeing celebs are like as important as the bands. Posting the best pic is part of the whole experience.

This change has also shaped how people view Coachella. Online the festival can look more like a fashion show off or influencer gathering than a music event. social media has helped make the festival more famous worldwide, some argue that it has shifted the focus away from the performances and toward appearances.

In many ways Coachella now reflects how social media influences today’s culture. For some it is still about discovering music. For others it is about capturing the moment and posting it.